Playfully proper

Challenge

Longbottom & Co hold a unique place in the tomato juice category, their commitment to delivering unparalleled quality setting them apart.

They do this by using all-natural (and easily pronounceable) ingredients, avoiding the addition of artificial nasties and freshly pressing every single tomato in their ‘Mary’ based portfolio.

But while their products are simply best in class, their design had fallen behind, creating an impression that was more ‘own brand’ than ‘wow, what a brand’.

How do you reinvigorate a brand fit for a Queen?

Solution

Like any good British institution, we knew that Longbottom & Co would need to deliver the perfect balance of quality and wit.

We began by crafting a new version of the brand’s Queen Mary mascot, replete with a knowing smile, a twinkle in the eye and Tudor head dress / tomato combination in a visual double entendre.

Ensconced within a crafted typographic roundel and a vivid world inspired by the palette of the freshest tomatoes, our Mary is elevated to the status of branding Royalty.